Bottoms up: Newly-retired ex-Eagles star (and N.J. native) has big business plans with a grain of truth

Bottoms up!

Former Philadelphia Eagles safety Malcolm Jenkins is getting into the alcohol industry.

Philadelphia Business Journal reports Jenkins is “is teaming up with New Liberty Distillery parent Millstone Spirits Group to launch a new whiskey sourced exclusively from ingredients produced by Black and Brown farmers.”

Robert Cassell, owner and master distiller at New Liberty Distillery in Philadelphia’s Olde Kensington neighborhood, and Jenkins will develop and distill a bourbon by sourcing barley, wheat, rye and corn exclusively from Black and Brown farmers. The product will aim to highlight and address the lack of diversity in the craft spirits industry, the duo said.

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According to the report, Jenkins “has invested an undisclosed sum in Millstone Spirits Group. Jenkins has also become a board member at Millstone Spirits Group as part of the arrangement.”

Philadelphia Business Journal reports production will begin on the yet-to-be-named whiskey brand in the fall and “should start to hit shelves within four years.”

Jenkins, an East Orange, N.J. native who went to Piscataway High School, announced his retirement in March.

“If you go into [football] then you know your career is going to be over by the time you’re 34, then you also have to understand that that’s not going to be your purpose,” said Jenkins, who played with the Eagles for six seasons from 2014-2019. “Now I look at all of the things that we’re doing through Malcolm Inc., all of the people I’m doing business with and all the infrastructure we’re starting to create, and it feels like this is walking your purpose and walking in those talents.”

Jenkins’ career also included pair of stints with the New Orleans Saints. His resume features two Super Bowl championships and three Pro Bowl selections.

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(NJ Advance Media’s Chris Franklin contributed to this report.)

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Mike Rosenstein may be reached at mrosenstein@njadvancemedia.com.

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