The NBA’s next broadcast deal: After MLS’ payday with Apple, what can we expect?

Broadcast rights money has been the lifeblood of American sports for decades, and Tuesday’s news that Major League Soccer landed a 10-year, $2.5 billion global deal with Apple Inc. is the latest windfall for a domestic league. It’s fair to wonder how MLS’ unique relationship with Apple — the deal will put most of the … Read more

ESPN’s ‘Dream On’: Inside the best sports documentary I’ve seen in 2022

As she worked on “Dream On,” the sports documentary that would dominate her life over a span of 12 months, Kristen Lappas would stare each day at a yellow Post-it note affixed above an office desk at her home in southern Connecticut. On that desk sat three items — a collage of her daughter Zoey, … Read more

Our WNBA experts predict the champion, MVP, fantasy sleepers and more

The WNBA’s 26th season has finally arrived after a long but entertaining offseason; one that saw superstar players and championship-winning coaches relocate, the return of the in-person WNBA Draft, and the exciting introduction of ESPN’s Fantasy Women’s Basketball league. And now that all of the offseason’s happenings have been processed, The Athletic’s Cole Huff, Chantel … Read more

Kevin Durant and Rich Kleiman’s Boardroom is a 25-person company. What’s next?

On the morning after the Nets’ Play-In game victory in April, Rich Kleiman said he received a text message from Kevin Durant. In it, Durant pitched Kleiman on a young Philadelphia designer he wanted Boardroom to partner with for a capsule collection. This, Kleiman said, is not irregular. Durant has a quotidian interest in Boardroom, … Read more

Warriors-Celtics may boost NBA Finals to pre-pandemic ratings: Sports on TV

The NBA Finals begin tonight, and one of the storylines of the Celtics-Warriors spectacle will be TV viewership. That’s in part because the league’s audience consumption has been culture war fodder for years, but also because the numbers are a major popularity indicator for a major league jockeying for the No. 2 spot in America’s … Read more

Lisa Salters returns to NBA finals, after re-signing with ESPN

If you’re reading this column, you are likely familiar with Lisa Salters, given her work over the past 10 seasons on “Monday Night Football.” Though multiple play-by-play and analyst changes, Salters has been the on-air constant since 2012 on ESPN’s most important game property. While Salters has earned praise for her work on “Monday Night … Read more

NBA 40 under 40: Kristi Toliver owns a unique place between the WNBA and NBA. She’s eyeing a big career as a coach

In a league full of talented and intelligent people, it really is impressive to be unique. Kristi Toliver is just that. She is the only person in the NBA juggling a coaching and a playing career at the same time. She is the sole active WNBA player to also have a job as an NBA … Read more

Warriors as NBA ratings gold, cricket on TV and more: Sports Media Mailbag, Part I

Welcome to the 31st Media Mailbag for The Athletic. Writing a mailbag — as egocentric as it is — is always a fun exercise. Thanks for sending in your questions via the website and app. There were nearly 200 questions, so this will be a two-parter. Part 2 will appear next week. Note: Questions have been … Read more